DEMO
We are always looking for new talent and material, thats why we are in this business!
People often ask what makes a good demo. There is, of course, no easy answer to this. But I will give
those of you who want to know some advice:
- A demo shouldn't be too long, with too many songs. Start by sending three or four songs and, if you get good feedback, send some more!
- It's the songs that count, not the quality of the recording. Of course, it is better if the recording does reflect the sound you are trying to achieve as a songwriter or artist. Put the effort into the songwriting!
- Don't put too much effort on cover design and such details unless you're doing it for fun; concentrate on the songs.
- One area where an effort is required is the vocals. Good vocals are very important for the impression your songs are going to make. Bad vocals can ruin an otherwise promising demo. Note that, 'good vocals' means suitable for the genre of music you're making.
- If you've got a hit song - don't hide it as track No. 3 on the demo! Try to catch the listener's attention to keep him listening.
- Always attach a letter with the demo, containing a brief biography. Also attach a picture of you /your band.
- Any medium, such as cassette, DAT, CD-R etc., is OK to send. Standard compact cassettes is still the most frequent option and works well.
- The most important thing may well be rehearsing a lot, trying to get live gigs, and, above all: Don't give up if your demo was refused. Remember that even The Beatles and Oasis were turned down at some time or another...
We receive a lot of demo/promo packages every day, so please be patient if you don't hear from us after a couple of weeks or so. We listen to all demo's received and contact will be made by SSG Management and Publishing Ltd. either way. E-mails and phonecalls won't rush the process! - It will not be answered!
